January 30, 2011

What Drives WTP for Energy Efficiency when Moving? Evidence from a Germany-wide Household Survey

by Martin Kesternich

- Using a discrete choice approach, this paper aims at deriving factors which increase the willingness to pay (WTP) for energy efficiency in an upcoming move. A multinominal logit model is used to analyse micro data of a survey among German households. The estimation results suggest that the WTP is not mainly determined by socioeconomic attributes like household income or formal education, but rather by environmental concerns and energy awareness. Although there is evidence for similarities to research on WTP for green daily consumer goods, the building sector is not clearly perceived as an essential possibility to contribute to climate protection.

Kesternich, M. (2011). "What Drives WTP for Energy Efficiency when Moving? Evidence from a Germany-wide Household Survey." ZEW Discussion Paper No. 11-004,, Jan 2011.